We’ve all seen it happen—someone gets booked on national TV, nails a podcast interview, or dominates a local news segment. And we’re left thinking, Why them and not us? The truth? It’s not just about charisma or credentials. It’s about the pitch. More specifically, it’s about whether the topic itself is media-ready. That’s where most experts, entrepreneurs,…
We’ve all been there—tripped over our own plans, bombed a launch, or watched a business idea nosedive. It stings. But here’s the truth: those failures? They’re not baggage—they’re media gold. When handled right, our lowest moments can become the strongest emotional hooks in a pitch, transforming us from just another expert into someone audiences actually want…
