Author Archive

Let’s be honest—TV hosts have seen it all. The over-preppers. The ramblers. The deer-in-the-headlights. And yet, every once in a while, someone walks onto that set and instantly becomes a producer’s dream and a host’s favorite. What’s the secret sauce? It’s not just what you say—it’s how you show up. At OTA, we’ve helped thousands…

In the noisy world of 24/7 headlines, being the first name that pops into a journalist’s mind isn’t just flattering—it’s business gold. Getting media attention once is great. But becoming a trusted, go-to expert? That’s a game-changer. According to Forbes, journalists need reliable, insightful sources they can call on with tight turnarounds. And in today’s…

Let’s be honest—media gatekeepers aren’t looking for another canned bio or over-polished résumé. What stops their scroll? A raw, real, well-told story. The kind that hooks emotions, hits a nerve, and says, this person isn’t just smart—they’ve lived it. That’s why we believe your personal brand story is the best pitch you’ll ever write—and the…

We’ve all seen it happen—someone gets booked on national TV, nails a podcast interview, or dominates a local news segment. And we’re left thinking, Why them and not us? The truth? It’s not just about charisma or credentials. It’s about the pitch. More specifically, it’s about whether the topic itself is media-ready. That’s where most experts, entrepreneurs,…

We’ve all been there—tripped over our own plans, bombed a launch, or watched a business idea nosedive. It stings. But here’s the truth: those failures? They’re not baggage—they’re media gold. When handled right, our lowest moments can become the strongest emotional hooks in a pitch, transforming us from just another expert into someone audiences actually want…

Let’s be honest—we’re all wired for emotion. From the way we shop to the content we binge, our decisions are rarely logic-only. So why do so many experts pitch to the media with a robotic list of credentials? At OTA Talent, we’ve found that the real secret to landing those dream TV, radio, and podcast…

We’ve all been told that writing a book is the gold standard for becoming a thought leader. That it’s the secret handshake into speaking gigs, media appearances, and major credibility. But here’s what we’ve learned — and what we teach our clients every day — that’s not the only way in. In fact, in today’s…

Let’s be real—between back-to-back client calls, tight deadlines, and building our brand, most of us don’t have time to whip up a glossy 20-page media kit. That’s exactly why we swear by the One-Page Media Pitch Funnel—a sleek, smart, and insanely effective way to get booked, fast. And at OTA Talent, we’ve seen firsthand how…

We’ve all seen what happens when the lights come on and the camera starts rolling—but what about the moments just before? The truth is, what unfolds behind the scenes can be just as impactful as your on-air segment. The green room isn’t just a place to sip water and review your notes. It’s the launchpad of…

In a world obsessed with going viral and getting “big stage” attention, we’ve found that playing to our niche can actually take us further—and faster. While household names chase mainstream platforms, the savvy brands and experts we work with are doubling down on niche authority to land media spots that don’t just look good but…