So, you’ve landed a TV or video interview—congrats! Whether you’re a seasoned pro or a first-timer, your on-camera appearance can significantly impact how your message is received. Let’s dive into a comprehensive guide to help you dress the part and make a lasting impression.
Color Me Camera-Ready
When it comes to TV appearances, color choice is crucial. Opt for solid, vibrant colors like blues, teals, purples, and magentas. These hues not only flatter most skin tones but also pop on screen without overwhelming the viewer. Avoid stark whites and deep blacks, as they can cause lighting issues and wash out your features. Bright reds and greens can also be problematic, especially if a green screen is involved.
Fit and Fabric: The Dynamic Duo
Your outfit’s fit and fabric play a significant role in how you’re perceived on camera. Choose well-fitted clothing that complements your body shape without being too tight or too loose. Natural fabrics like cotton, wool, or silk are preferable as they breathe well and reduce the risk of unwanted shine under studio lights. Avoid shiny materials or overly textured fabrics that can distract viewers.
Structure Over Slouch
Structured garments with clean lines convey professionalism and confidence. For men, a tailored blazer or suit jacket paired with a crisp shirt works wonders. Women can opt for a sheath dress or a blazer over a blouse. Avoid overly casual attire like hoodies or t-shirts, even if the interview is virtual.
Patterns and Prints: Proceed with Caution
While patterns can add personality to your outfit, they can also be distracting on camera. Steer clear of small, intricate patterns like houndstooth or pinstripes, as they can create a moiré effect on screen. If you choose to wear patterns, opt for larger, bold designs that don’t overwhelm the viewer.
Makeup and Grooming: Subtle Enhancements
Both men and women benefit from a touch of makeup to reduce shine and even out skin tone. A light application of powder can prevent unwanted glare under studio lights. Ensure your hair is neatly styled and away from your face to avoid casting shadows. For those wearing glasses, clean lenses are a must to prevent reflections.
Accessorize Wisely
Accessories should complement your outfit without stealing the spotlight. Opt for minimalistic jewelry that doesn’t jingle or reflect light. Avoid large, statement pieces that can be distracting. If you’re wearing a lapel microphone, ensure your neckline allows for easy placement without interference.
Dress for the Format, Not Just the Camera
TV isn’t a one-size-fits-all medium. Are you going on a business panel, a lifestyle morning show, a political segment, or a podcast with video? The format shapes the dress code. Business panels call for polished corporate looks. Lifestyle shows give you room to add a pop of personality—like a bold color or trendy cut. Always ask the producer what vibe the segment will carry.
Think About Your Seat
Most interviews are conducted seated, which changes how your outfit behaves. Jackets can bunch up, skirts can ride up, and waistbands might cut across oddly if they’re not tested beforehand. Sit down in front of a mirror or camera while rehearsing to spot these issues in advance.
Avoid Lint Magnets and Wrinkle-Prone Fabrics
High-definition cameras pick up everything—including pet hair, wrinkles, and lint. Steer clear of linen, unless you’re ready with a travel steamer. Velvet and black cotton? Both notorious for catching every speck of dust. Bring a lint roller in your bag—even if you’re sure you won’t need it.
Be Mic-Friendly
Avoid turtlenecks, hoodies, or anything that makes it hard to clip a microphone discreetly. If you’re wearing something high-necked or flimsy, producers might struggle with mic placement. Button-downs or sturdy knits with a lapel area make for easy setup without wardrobe malfunctions.
Mind the Noise (Yes, Clothes Can Be Loud)
Some fabrics sound loud—especially when you move. Nylon windbreakers, bangly sleeves, and some synthetic blends can rustle or squeak when you shift in your seat. Microphones can pick that up. Do a walk-and-talk test in your outfit to make sure it’s not making noise.
Dress Like Your Audience—But Slightly Elevated
Want to resonate with viewers? Dress like a more polished version of your target audience. If you’re talking to tech professionals, lean smart-casual. Talking healthcare? Go for clinical but warm. You want people to feel you’re one of them—just camera-ready.
Prepare for Studio Conditions
Studios are either weirdly cold or oppressively hot. Layers are your friend. A sleek cardigan or light blazer can be added or ditched last minute. Avoid anything that will leave you drenched or shivering—you don’t want to be sweating through your talking points.
Avoid Slouch-Makers
Stiff shirts, heavy fabrics, or off-balance shoes can cause you to slump. Yes, even posture is a wardrobe issue. Choose clothes that let you sit upright and confident, and shoes that give you stability—not stilettos that throw off your center of gravity.
Mental Comfort Matters
If you’re second-guessing your outfit, it’ll show. Comfort equals confidence. Choose something that makes you feel secure, looks great on camera, and won’t have you worrying about sweat stains, slipping straps, or pant creases mid-sentence.
Bring a Backup Look
Accidents happen—coffee spills, broken zippers, or an unexpected change in the set backdrop. Smart guests bring a backup outfit just in case. It’s a power move that keeps you one step ahead of chaos.
Align with Branding (If It’s a Promo)
If you’re representing a brand—whether it’s yourself or a business—your clothing should support that. Use brand colors subtly. Avoid wearing logos unless you’re told it’s acceptable. And for heaven’s sake, no competing brands on your tee or accessories. Yes, that includes your sneakers.
Test Before You Dress
Before the big day, do a trial run of your outfit on camera. Record yourself to see how the colors, patterns, and fit appear on screen. This rehearsal can help you make necessary adjustments and boost your confidence.
Final Thoughts
Your appearance on camera is an extension of your personal brand. By choosing the right colors, fit, and accessories, you can ensure that your message is delivered effectively without any visual distractions. Remember, the goal is to look polished and professional while staying true to your authentic self.
Maximize Your Brand’s Reach with Expert Media Placement
TV booking agents at OTA Talent connect you with top TV, radio, podcasts, and digital platforms, ensuring your business and story own the spotlight. Let us help you boost credibility and expand your reach.
